Leading real estate developer in Southeast Asia, SM Prime Holdings, Inc. (SM Prime) recently signed a memorandum of understanding with Japan’s GUUN Co. Ltd. to explore a potential partnership to implement waste management solutions by recycling waste paper and plastics as an alternative source of energy called ‘fluff fuel’.
Fluff Fuels are one type of RDF (Refuse Derived Fuel) which are produced from shredded and compressed plastics, papers, and fibers. These are used as fuels in cement manufacturing, paper mill companies, or power companies in Japan.
SM Prime Chairman of the Executive Committee Hans T. Sy is positive that a partnership with GUUN will contribute to the waste reduction goals of the country. “Today, Japan’s waste management and recycling technology is among the most advanced in the world,” he said. “There is no better partner for SM because we do not just talk about being big, we make sure we do it; we do not talk about being environment friendly but we do take bold steps to save the environment. I am looking forward to growing with GUUN as among leaders in solving environmental issues in the Philippines.”
GUUN Co., Ltd., founded in March 2001 and headquartered in Yokohama City, Japan, piloted the production of fluff fuel from plastic waste in Inayawan, Cebu in 2014 and recently inaugurated its P200-million, 2,400-square meter waste recycling plant in Tayud, Consolacion, Cebu.
Since then, Japan’s Ministry of the Environment has adopted GUUN’s waste-to-fuel technology as a model for advanced low-carbon technology innovation for further deployment in developing countries.“This will be a milestone partnership for us,” GUNN Chief Executive Officer Shinji Fujieda said after the signing ceremony. “I understand very much how important waste management is for SM and for the Philippines and we look forward to more projects we can do with the properties of SM Prime.”
SM Prime’s initiatives for waste management include waste reduction and effective waste collection and segregation. Over the years, it has implemented programs such as Trash to Cash, Plastic Waste Collection, and E-Waste Collection that have contributed to reducing the total solid waste generation across its real estate portfolio.
Through its pioneering Trash-to-cash recycling market, SM Prime has collected and recycled 1.4M kg of plastics, paper, metals, and others in 2022. “We have saved 16,766 trees from the 986,222 kg of paper recycled,” SM Prime disclosed in its 2022 Integrated Report to shareholders.
Meanwhile, SM’s Plastic Waste Collection program, a partnership with the Plastic Credit Exchange that was launched in February 2021, has accumulated 42,541kg of plastic waste from 14 mall sites. Also present in all its 83 SM Supermalls is the E-Waste Collection program for the responsible disposal of WEEE (Waste from Electrical and Electronic Equipment). This drive has helped process close to 7,000 kilograms of e-waste.
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SMFI School Building head, Juris Soliman (center) leads the preparation if the school building turnover.

In line with the SM Green Movement, the SM group, through SM Foundation, recently established a rainwater harvesting system at the Brgy. Irawan Birthing Facility in Puerto Princesa City, Palawan. The initiative aims to strengthen their goal of preserving the environment and ensuring the health and wellness of future generations.
BANNER: SMFI Health and Medical Programs Senior Project Manager Albert Uy inspects the water catchment to ensure it reliability.
SCPW president Arch. Celestino Ulep leads a discussion on nature-based architecture during the fourth SCPW Wetland Center Design Symposium. Photo from SCPW
SCPW president Ar. Celestino Ulep leads the opening of the Wetland Center Design Symposium
SM Prime AVP and Head of Marketing, PR, and Communications Rida Reyes Castillo
At the multi-stakeholder forum, “Towards a Greener Footprint”, in Iloilo City recently, Environment Secretary Maria Antonia Yulo-Loyzaga shared solutions-focused guidelines to help the local government reduce carbon footprint, with emphasis on water conservation to address the looming water crisis and increase access to safe water and sanitation. From left to right: Iloilo City Mayor Jerry Trenas, journalist Ces Drilon, Secretary Loyzaga, urban planning and landscape architect Paulo Alcazaren, United Architects of the Philippines (UAP) co-chair Michaela Rossette Santo-Tayag and SM Supermalls Vice President for Corporate Compliance Liza Silerio. Photo credits to Arnold Almacen/Iloilo City Office of the Mayor.
The Department of Environment and Natural Resources (DENR) and SM Prime Holdings, Inc. (SM Prime), one of the leading real estate developers in Southeast Asia, recently called on local public officials to avoid the extraction of groundwater and, instead, invest in rainwater collection for recycling and impoundment, as well as explore new technologies such as modular desalination and modular sewage treatment plants, to manage the effects of climate change on the country’s water resources.

SM City North Edsa
SM City Roxas
SM City Clark
SM City Naga
SM City Cabanatuan
SM City Cebu
SM City East Ortigas
SM City Telabastagan
SM City Fairview
SM City Gen San
SuperMoms gathered once again for the biggest and grandest super momma convention, which also marked the launch of Juana’s Table, the newest recipe book by Mesa ni Misis’ Juana Manahan Yupangco.
We SuperMoms hold the power to shape the future of our children's health. By embracing a plant-based diet and introducing it to our families, we can ensure that our little ones grow up strong, vibrant, and armed with the necessary tools to lead a healthy and fulfilled life.” said Grace Magno, SM Supermalls Vice President for Corporate Marketing.
SM Supermalls and Mesa ni Misis, through the recipe book, aimed to educate moms on the importance of healthy and sustainable eating. Written by Yupangco herself, who is a food security champion and advocate for local produce and farmers, the book is filled with healthy and affordable meal options that moms can easily create in their kitchen using the freshest produce found at the SM Sunday Market.
During the event, participants were treated to a cooking demo by Yupangco, who was then joined by celebrities and certified SuperMoms, Dimples Romana and Patti Grandidge Herrera who whipped up a veggie gimbap using fresh, local ingredients. They showcased how easily one can create a delicious and healthy meal for the whole family using one of the many recipes found in the book. Also, moms got the chance to discover how to practice sustainability in the household through cooking.
The meetup featured on-ground activities for moms such as the SuperMoms Club Photo wall where SuperMoms got to take photos with their goodie bags and a raffle draw where lucky SuperMoms won special prizes and other awesome surprises from partners and sponsors.
Started in 2018, SM Supermalls’ SuperMoms Club is the Philippines’ largest mommy community on Facebook. Its on-ground event, the SuperMoms Meetup, has become an avenue to further build a stronger community of inspiring women and super mommas who uplift, support, and encourage each other.
The healthiest SuperMoms Club meetup in the metro was supported by SM Markets, SM Store, Fully Booked,Viu, NutriAsia, UnMeat, Tรฉviant, Skin Poem, Designer Blooms and Blims Furniture.
SG Hassan receives a plaque of recognition from the City Disaster Risk Reduction and Management Office officials: (L to R) Ralph Kristian Eustaquio, Research and Planning Division Head, Vanessa T. Reyes, CGADH-I, CDRRMO , Rolly Asaula Administrative Division Head and John Edward Babani Administration and Training Division Head. With them is SM City San Pablo CRS Manager Ramon Domingo (3rd from right).
SG Pasco is trained in first aid rescue techniques and regularly undergoes refresher courses with the assistance of a Certified First Aid Trainer from the Philippine Red Cross. These training sessions are conducted every morning before the mall opens.